Dr. Denim is a jeansmaker from Sweden who made it into a personal quest to be the global cure for half-baked denim. Since 2004, we supply great jeans that everyone can afford by being ingenious in an over-priced and somewhat boring denim industry.
The two founding brothers of Dr. Denim, Alexander and Johannes, share an extreme attention to detail and a never ending obsession with denim. The passion for denim was naturally inherited from their father Morten, who's been a key player in the European denim industry since the late '70s.
Ever since Dr. Denim's launch the Graah family have had full ownership of the company, they helm the brand's creative expression, the product development and they set the strategic direction with full force into a new decade of delivering great jeans experiences.